For the last two weeks, I have talked about the challenges of self-publishing. I shared that writing the book was actually the easy part. The business side of things opens up a whole new world of challenges. Today, I would like to share my experiences with advertising.
Since I am a frugal person and had no idea if I would sell one copy, I looked at available resources at little to no cost. I have three tips to offer as well as some thoughts about what I will do differently with the sequel, Through the Mist: Reunion.
First, pick the right category for the book. In the description on Amazon, I used certain keywords that were relevant to the genre. It is a Scottish historical romance with a time travel twist. Some people love those sorts of books; I do! I looked at bestsellers in the genre. What keywords did they use? How were the descriptions phrased? I then crafted my book’s description so that it would garner attention from other lovers of the genre.
Second, develop a social media profile in advance of the release. I created a website, but I did not have a Facebook profile. That was a mistake. Many readers are accustomed to finding and engaging with their favorite author via social media. While the website was nice, Facebook is better. And, it is free! I post to Facebook when I want to discuss the book, scones, or any random thing. If someone leaves a comment, I respond. I have already learned a great deal about scones from an Australian reader. I never expected that!
Third, set up an author’s dashboard on Goodreads. It is free! I took a webinar about social media resources prior to my book’s release. Goodreads was mentioned in the course. It is a website for book lovers. Readers can start discussions about various books or themes as well as leave reviews of books. They can create their own profiles and list their favorite books. It was simple to add my book to the mix and create a profile. I have had a few questions from readers about my book, which was cool.
What are my plans for the next book? I feel a little more confident about the experience, so I plan to launch the next book on a broader scale. In the coming months, I will research the cost for ads at Amazon, Goodreads, and other relevant places. I want to explore what is necessary for certain sites to review my book as well how to set up giveaways of the new release. Are there other resources that would “get the book out there?” Hopefully, I will learn more about that soon.
In the end, I learned a valuable lesson with everything – formatting, design, and advertising. Writing the book is a difficult task. Once it is done, I need to put away the writer’s brain and think like a business person. I should “farm out” what I can afford and direct my attentions to projects where I can make the most impact. With a little luck, the sequel will reach more readers. For those of you who are on the same journey, good luck – and keep writing!