As I work on the sequel, Through the Mist: Reunion, I am already thinking about marketing the book. The first book was a real eye opener about all the extra work required in self publishing. I thought writing the book was the hard part. Oh, no, the business side is even more difficult.

Writing is such a creative process. I found it a bit difficult to switch off the creative side of the brain and turn on the business part when the time came. I would like to avoid the same mistakes when the sequel is released.

I have talked in the past about the importance of setting a budget. I do not consider myself an expert on the topic, but I can offer some insight into the kinds of things that weigh on my mind right now. For the next three weeks, let’s explore three items that should be considered for your budget: editing; formatting and design; and advertising.

Once the book is complete, you might ask yourself whether or not you should use professional editing services. A person can edit your book for everything from grammatical errors to story problems. It is up to you how far you want that person to go. More importantly, how much are willing to spend for the service?

In my case, I paid $100 to have the first 25,000 words of my book reviewed for content only. I am so glad that I did. She identified a major problem with the opening and suggested a different approach to the prologue. As a result, I completely rewrote the prologue and scraped the first eight chapters of the book. In my opinion, the end result is better than the original.

The Internet is filled with people who offer editing services. Do your research carefully. How many books has this person edited? Have you read any of those books? Exactly what services are offered for the fee you will pay? How quickly will the person return the edited work? Do they provide a contract stating that your work is your own? This last question is important. You don’t want someone to steal your idea!

So, what are my plans? Honestly, I am still undecided. I read the first book, Through the Mist: Restoration, and found a few typos. If I had hired an editor, I would like to think that he or she would have found those mistakes. I plan to follow my own advice and see what’s available and how much it costs. Check this blog. I am sure I will write about it when I make the decision.

I plan to devote some amount of my budget to editing. After all, loads of grammatical errors or a sluggish story will disgust readers. I want people to read my book and feel happy, not angry at the mistakes! Consider adopting the same strategy when you publish your first book. Keep writing